Spring Sunglasses: What Your Shades Say About Your Sense of Style

Longer, sunny days are ahead as we move forward into spring. I’m of the opinion that you should wear shades in every season — even when the sun is not so bright. UV protection is vital to the health of your eyes, no matter what time of year it is. But a new season means that new sunglass styles will make their way to the fashion world, and that’s all the more reason to go out and get yourself another pair.

Perhaps you’re in the market for some new aviators. Or maybe you need some retro cat eye sunglasses to go with that new pair of 70′s rain boots you just purchased. Whatever you decide, you may want consult this trusty guide first. The types of sunglasses that will suit you best depend on 2 factors: face shape and personality. Marry the styles from each category to construct your perfect pair.

Category 1: Sunglass styles for your face shape:

Oval Faces: If you have an oval-shaped face, consider yourself lucky. Just about any pair of sunglasses will look great on you, so you can skip right down to part two to find the ones that best fit your personality!

Square Faces: Square faces have sharp angles, with a strong jawline and forehead, and wide cheekbones. Soften the sharp edges with a pair of round, oval or cat-eye sunglasses. Rimless designs are generally more narrow, and so will also work to soften the angles on a square-shaped face.

Round Faces: If you have a round face, then you’ll want a pair of shades that will make it appear longer and thinner. Rectangular and square sunglasses will help to offset the roundness, but avoid wraparound styles that add extra width.

Oblong Faces: Oversized square and round sunglasses will offset the length of an oblong face. Add width with a pair of frames that are wider and shorter in height. Decorated temples can also create the illusion of wider frames by drawing attention to the outer perimeter of the eye area.

Heart-shaped Faces: A heart-shaped face is characterized by a narrow jaw and a wide forehead. Balance the jaw line and minimize the width of the forehead with a pair of shades that mimics your face shape. Examples include cat eye sunglasses, and frames with rimless bottoms and straight-lined tops like aviators.

Diamond Faces: If you have wide or high cheekbones, combined with a narrow forehead and jaw, then you have a diamond-shaped face. Oval sunglasses and softly curved square frames will work to balance out your shape. For a truly flattering look that highlights your cheekbones, go for upswept shapes, like butterfly or cat eye sunglasses.

Category 2: Sunglasses for your personality

Aviator Sunglasses: These military-inspired shades command attention. Historically worn by men, aviators, when worn by women, exude an attitude that’s both polished and in-control.

Cat Eye Sunglasses: You’re a retro gal who isn’t afraid to express herself. Your sense of individuality and uniqueness is high and prized.

Shield / Wrap around Sunglasses: You’re probably an athlete who loves extreme sports. Wrap arounds are designed to stay on in the face of high-impact action, so if you love this style, you’re probably an on-the-go type of guy (or girl).

Bling Sunglasses: Bling exudes youthfulness. Whether you’re a teenager or a middle-aged woman, if your temples are sparkling, you want the world to know that you’re forever young at heart. This glamorous style is for the girl who likes to party.

Wayfarer Sunglasses: Wayfarers are classic and carefree. This laid-back style, for both men and women, tells the world that you’re pretty much a worry-free person. They are especially popular among the 20 and 30-something crowd, but that doesn’t mean you can’t pull them off if you’re in your 40′s or 50′s.

Tortoiseshell Sunglasses: These classic, high-fashion frames give you a smart look, no matter what their shape. When the Ivy League graduate isn’t sporting her rimless reading glasses, you’re likely to see her temples laden with tortoiseshell.

Rimless Sunglasses: These are for the girl who’s more about comfort than fashion. Less visible than traditional rimmed frames, these shades look great with just about anything.

Oversized Sunglasses: Big, bold and beautiful — just like you! Oversized frames are some of the most popular among celebrities, and it’s no wonder. Add some bling to the temples and you’re a glam girl who instantly commands the spotlight.

Based on face shape and personality, what’s your perfect pair of shades? Leave the result in the comment box below!

Heart Healthy Education

Like anything in life the journey to a healthy heart is a well rounded path. A combination of a healthy diet, consistent exercise, and working to decrease the stress of your day-to-day can help turn your health around and add years to your life. This month Belk is teaming up with our customers and the American Heart Association as part of the My Heart. My Life initiative, to help inspire awareness and support for the battle against heart disease. The biggest step in the fight starts in our own homes, by educating ourselves and making small changes that make big impacts to our health. The American Heart Association breaks down this get healthy resolution into seven simple goals with an introductory “My Life Check” assessment to determine exactly where you stand on your personal road to good health.

The Simple 7

  • Get Healthy - We all know that exercise is good for us, but nearly 70% of Americans do not get the physical activity they need. If you get at least 30 minutes of moderate physical activity each day (like brisk walking), five times per week, you can almost guarantee yourself a healthier and more satisfying life while lowering your risks for heart disease, stroke and diabetes.
  • Control Cholesterol - When you control your cholesterol, you are giving your arteries their best chance to remain clear of blockages. Cholesterol is a waxy substance and our bodies use it to make cell membranes and some hormones, but when you have too much bad cholesterol (LDL), it combines with white blood cells and forms plaque in your veins and arteries. These blockages lead to heart disease and stroke.
  • Eat Better - A healthy diet is one of your best weapons for fighting cardiovascular disease. When you eat a heart-healthy diet (foods low in saturated and trans fat, cholesterol, sodium and added sugars, and foods high in whole grain fiber, lean protein, and a variety of colorful fruits and vegetables) you improve your chances for feeling good and staying healthy– for life!
  • Manage Blood Pressure - High blood pressure is the single most significant risk factor for heart disease. When your blood pressure stays within healthy ranges, you reduce the strain on your heart, arteries, and kidneys which keeps you healthier longer.
  • Lose Weight - If you have too much fat — especially if a lot of it is at your waist — you’re at higher risk for such health problems as high blood pressure, high blood cholesterol and diabetes. More than 2/3 of our American adult population is overweight, with 1/3 of us in the obese category. These statistics are especially concerning since obesity is now recognized as a major, independent risk factor for heart disease.
  • Reduce Blood Sugar – If your fasting blood sugar level is above 100 your results could indicate diabetes or pre-diabetes. Although diabetes is treatable and you can live a healthy life with this condition, even when glucose levels are under control it greatly increases the risk of heart disease and stroke.
  • Stop Smoking - Cigarette smokers have a higher risk of developing cardiovascular disease. If you smoke, quitting is the best thing you can do for your health. Smoking is one of our nation’s top causes of early death, but the good news is your lungs can begin to heal as soon as you quit.

Start your journey to good health one step at a time with the help of the American Heart Association and Belk.

Brand Spotlight: Lilly Sorority

Often reigning as the brightest department of the store, Lilly Pulitzer, the touted “Queen of Prep”, takes its printed creations to a collegiate level with the launch of Lilly Sorority. The colorful collection highlights the most voted for sororities with exclusively designed prints that feature hidden symbols pertinent to the corresponding sorority. From makeup bags to scarves Lilly has every sorority sister covered in vibrant classy accessories.


Makeup Bags

Every southern belle understands the deep rooted love for a bold lipstick and a dusting of blush. But the color doesn’t stop at your tri-colored eyeshadow compact, store all of your makeup must-haves in these zippered makeup bags, perfectly sized to be tucked away in your favorite Lilly tote.

Scarves

An accessory that has found its way into mainstream trends and possibly even stylishly knotted onto your trendy handbag. Why not wrap your neck in your exclusive sorority inspired print? These scarves are bright, cheerful and a perfect complement to your classic polos and crisp button-ups.

ID Wristlets

Who are we kidding? College nights out are the harbinger of memories as colorful as these adorable wristlets. Keep your ID, plastic, cash, and even lip gloss close at hand in these convenient wristlets that offer an all-in-one design so you can grab and go.

Original Totes

A no-brainer for the college gal. This carry-all makes a brilliant home for everything from your textbooks to your laptop. A simple design livened up with your favorite print, with plenty of room to hold everything your need to get through your long and sometimes unpredictable days of class.

5 Things You Can Wear All Year Long

As we move into warmer weather, you may find yourself doing a little Spring cleaning. That usually involves cleaning out your closet and trading those winter sweaters for some lighter, short-sleeved garments. But don’t be so quick to throw all those winter clothes in the attic just yet. Before you trade in the hoodies for the tank tops, consult our list of “Things You Can Wear All Year” to make sure you keep these essential wardrobe staples on hand.

5 Year-Round Fashion Items for Men:

1. Denim. It’s a year-round must-have, especially for indoor events during Spring and Summer when most buildings crank up their A/C to freezing temperatures. Whether you’re shopping with the family or going into work on a casual Friday, jeans will be your go-to item in any season. Colored denim has made its way to Belk’s “Most Wanted” list for Spring 2012, for men, women and juniors, and we can’t say we’re surprised.

2. Khakis. Every man probably has at least 4 pairs of khakis — one pair for each day in his work week (except for casual Friday). Khakis are simple yet polished and go with just about every top in your closet, and their neutral color is appropriate for all seasons.

3. Sport Coats and Blazers. Ah, the classic layering piece. You can wear a blazer from the office to your next golf outing. Go with heavier fabrics like wool in winter, and switch to linen and seersucker for warmer seasons.

4. Classic Button-Ups and Polos. The great thing about these is that they come short-sleeved or long and in many different colors and fabrications. Keep a few long-sleeved shirts on hand, even in summer. Chances are you’re going to need them in those buildings that insist on keeping their temperatures frigid.

5. Suits and Ties. No, suits are not just for winter. I definitely wouldn’t wear a wool suit with a silk shirt and tie in 80-degree weather. Thankfully, however, there are fabrics more suited to warmer seasons, like linen and seersucker. Neck ties and bow ties feature fun spring patterns too, like plaid and checked gingham. Keep at least one warm-weather suit on hand year-round for more formal events.

5 Year-Round Fashion Items for Women:

1. Cardigans. They come in a range of fabrics from lightweight to heavy and in just about every color of the rainbow. Open-front and openwork silhouettes provide a stylish top layer for Spring.

2. Rain Boots. It rains in every season, and rain boots aren’t just functional anymore — they’ve recently become fashion statements, especially if you’re going for a youthful, trendier vibe.

3. Three-Quarter Sleeved Tops. The in-between sleeve lengths are great for those in-between seasons, which lately seem to occur all year in the southern states.

4. Sunglasses. Most people associate sunglasses with beachy summer wear, but the sun is out all year, and UV protection is essential no matter the temperature outside. Keep your eyes shielded with a stylish pair of aviators or wraparound shades.

5. Scarves. Heavier scarves keep your neck warm in colder weather, while lightweight scarves add dimension to your Spring and Summer outfits. Use a colorful scarf to accent your top, instead of a necklace. Or tie a square scarf around your handbag for an extra pop.

Men’s Most Wanted

Earlier we shared the 2012 Women’s Spring Most Wanted list. Now it’s time for the guys to be up to speed on what’s on the fashion horizon for spring. Here’s the list, straight from the pen of Belk Fashion Director, Arlene Goldstein.

Colored Bottoms

“Look on the bright side and go beyond the blue. Say yes to a wide range of bold colors for spring. Add the wow with denim in the most happening hues. Nantucket red is a favorite.”

Striped Knit

 “Ready to give your look a fresh fix in no time flat? Bar none, these very ‘on trend’ patterns will do the trick. Multis, bi-color, almost any combo will do. Just say ‘yes’ to stripes.”

Bright Plaids & Checks

 “Don’t skimp on style. Indulge in an amazing array of prints and patterns to recharge your look. Color counts and grid lock is not an issue.”

Prepster Sportcoat

“Want to raise your cool quotient? Wear this seasonal jacket desk to dinner; workplace to weekend. The fit and fabric will feel so right.”

Flat Front Short

 “Own it. Chic and simple, this warm weather staple will give you a smart start in pulling your off duty wardrobe together. Getting comfortable never looked so good.”

Oxford Shirt

 “This all time classic is back with a vengeance in a range of captivating colors. Softly crinkled or pressed to please, this shirt works as hard as you do.”

Cool Tee

 “Our best in class tee shirts stand out as essential spring weekend gear. Check out vintage graphics, washed down hues and easy-fit silhouettes. Laid back looks better than ever.”

Novelty Neckwear

 “Check out ties in seersucker, linen, spring plaids and a bounty of beautiful colors. Stand out from the crowd in ties that take you from okay to ‘oh wow!’ in a fashion minute.”

Straw Fedoras

“For the perfect balance between elegance and ease, try a hat that harnesses your modern manpower. You will look sharp and stylish.”

Preppy Footwear

 “Step it up. Prepare to prep in shoes with an emphasis on the Ivy League. The message represent authentic American style. Madras plaids, tri color boat shoes, and yes, saddle oxfords say it all.”

 Visit Arlene’s Closet on Belk.com to hear more about how she’s incorporating bright colors into her current wardrobe (which typically tends to favor black and other dark hues.)

Belk Spring 2012 Fashion Update: Women’s Most Wanted

It’s here! Our trend experts’ final picks for the 2012 Women’s Spring Most Wanted list have made it to print. We’re so excited that we won’t preface this post with an introduction. We’ll just dive right in. Here they are, straight from the pen of Belk Fashion Director, Arlene Goldstein.

The Long Skirt

“The fashion world is fascinated with new longer lengths. Edgy or ethereal, pleated or trim and tailored, this piece is just waiting for your personal stamp of approval.”

Striped Dress

Stripes are all the hype; the bolder the better. Bring it on with bicolor and multicolor patterns that deliver high impact and straightforward style.”

Boxy Top

Shape says it all. East/west silhouettes, exaggerated sleeves and uneven hems are just a few of the architectural details that define this pared down, very modern sportswear item.”

Openwork

“Punctuate any look with something delicate, light and airy. Choose eyelet, crochet or macramé. Bring lace or anything lace-like front and forward. These peek-a-boo textiles may go rustic or refined but rarely take a back seat to any other warm weather fabric.”

Colored Bottom

“Denim goes full spectrum. Optic shock? Absolutely not, but bottoms in bold blues and other hues like red, kelly green and pink take the lead and fashionistas are following.”

New Cardi

“Style-savvy insiders agree. The cardigan is still fashion’s favorite completer piece. Longer lengths, new shapes and elegant open work refresh this important mainstay.”

Color Block

“Wonderfully modern blocks of color enhance and update any look, any garment. This graphic message magically makes its way to tops, skirts, dresses, shoes and handbags.”

Wide Leg Pants

“Inspired by a romantic 1970′s mood, this bottom invites you to play with new proportions. Count on an away-from-the-body silhouette to marry style and comfort.”

Fashion Wedge

“Find your footing. With unexpected embellishments, material mixes and a range of heel heights, your feet are issuing a fashion alert. The wedge is the shoe that will entice you to buy new.”

Statement Necklace

“Spring fuels your passion for fashion with an exquistite array of face framing necklaces. Magnificent metals, 3-D flowers, tribal inspired beads and baubles. That’s the long and short of it!”

No matter who you are, or what your personal style is, there are countless ways to work these trends into your own wardrobe. My personal favorite combo: A boxy top in a lacy, openwork knit layered over a solid cami with bright-colored skinny capris and a sky-high pair of fashion wedges. Finish it off with a statement necklace and you’ve got FIVE trends in ONE outfit! Talk about making an impact…

Visit Arlene’s Closet on Belk.com to hear more about how she’s incorporating bright colors into her current wardrobe (which typically tends to favor black and other dark hues.)

And don’t forget to share your favorites with us! Which of these trends will you make the most of this season?

Belk Spring 2012 Fashion Update: Juniors’ Hot Picks

Our trend experts have released their hottest Spring collections for men, women and juniors. Before we get into this year’s juniors’ assortment, I’d like to take a moment to consider what age these styles are appropriate for.

Some would say that there comes a point in time when women should just accept the fact that they are getting older. Part of that means no longer shopping in the juniors’ department once you reach a certain age. I’d like to challenge that idea.

Just because you’re 40, that doesn’t mean you can’t pull off bright-colored bottoms, crazy-striped tops or one-shoulder silhouettes. Age is but a number; embrace your youth! For some, that might mean doing something crazy, like jumping out of an airplane or buying a sports car. For others, who may be a little less adventurous, it might mean setting aside the neutrals in your closet and embracing youthful fashion trends for a season. I say that if you like vintage flared jeans with bling-studded pockets, and they look good on you, then sparkle away.

As you’re about to see, this year’s Juniors’ Hot Picks lend themselves to people of many ages and body types.

Bare Shoulders

There’s something both shocking and alluring about the “cold-shoulder” attitude. These dare-to-bare dresses and tops create modern edge through dramatic asymmetry and defiant sleeve shapes.

Colored Bottoms

Classic blue denim will never be blah. But this season it’s taking a backseat to crops and Bermudas in brighter colors like red, green, pink and teal. Think you’re too shy to pull it off? Start with a muted shade and pare it down with neutral layers on top.

Crazy Stripes

Tops, dresses and skirts take on bold, geometric patterns. Zigzag stripes in a kaleidoscope of colors create movement and texture for a fun, fierce look.

Crop Tops

Say hello to higher hems. Boxy tops in vibrant solids and prints come in shorter cuts this season. This style brings a fresh, modern twist to a once-retro look.

Hi-Lo Hems

Short or long? How about both? Skirts, dresses and tops have a trendy new hemline that’s shorter in front and longer in back. Go ultra-glam with a dramatic skirt that falls from mid-thigh to ankle. Or keep it subtle with a front-cropped top that dips down just slightly in rear.

Something Color Block

Modern blocks of color are mixed for playful contrast. This bright, graphic trend is nothing new, but it’s back with a bang and has made its way to tops, skirts, dresses, shoes and handbags. You won’t be able to ignore it.

Women of all ages, please tell us your favorites! Which of these trends will you embrace for Spring 2012?

Cosmetic Tools of the Trade: Brushes

An artist’s brush tool kit can be the deciding factor between a masterpiece or an addition to yard sale rubble. The same is true when it comes to investing in a quality tool kit for your daily makeup. As easy as it is to rely on the free plastic applicators or even your fingers to work magic, you may be surprised what a collection of well-made brushes can do for your personal work of art.

Laura Mercier Brushes

Still not convinced? Maybe this list of brush benefits will change your mind.

  • Brushes create a more even and symmetrical application.
  • Unlike our fingers, brushes do not contaminate or alter the formula of your makeup. The natural oils on your skin may cause your makeup to react differently as it is applied.
  • The handles, heads, and hairs of makeup brushes are designed with specific parts of the face and for specialized applications. Using the correct type of brush can make certain applications not only easier, but also more precise for a better overall result.
  • Brushes are able to spread makeup more efficiently and use less makeup in the process. This even distribution also helps prevent build up in unwanted areas.
  • With various sizes and shapes the right brush can help control color saturation to help you achieve the perfect effect.

Ready to invest? Unless you are a budding makeup artist or professional you don’t need a suitcase of tools. Pick up a basic brush set or invest in these basic brushes as an excellent start for your collection.

  • Foundation Brush – Ideal for applying your liquid foundation in a smooth even application
  • Powder Brush – Typically larger in size with soft bristles, this brush perfectly dusts on your powder or bronzer of choice to set your foundation
  • Blush Brush – The medium size and dome-shaped head helps follow the contour of your cheekbones for a natural looking application
  • Concealer Brush – Erase blemishes and uneven skin tones with precision. Concealer brushes are typically smaller and stiffer to allow for precise application and coverage.
  • Shadow Brush – Most makeup artist advise using a few different eyeshadow brushes. Tapered heads for applying eyeshadow in the creases of your eyelids, and a flat head for the rest of your lid. Having two brushes is also helpful for dedicating one to darker shades and the other to lighter shades for easier blending.
  • Eyeliner Brush – Great for a softer eyeliner effect than traditional pencil liners, these brushes can help smooth gel liner, be dampened to use dark shadow as a liner, or to create a more exact line. Eyeliner brushes can also double as eyebrow brushes to help fill in your eyebrows for an even look.
  • Lip Brush – These brushes allow you to control the saturation of your lip color. Small and firm these brushes are designed for applying lip color in layers, a method that is said to make your application last longer. Look for brushes with a retractable head to keep the color on your lips and not on your favorite handbag!

Make them last! The right maintenance and care can help your brushes become a long term investment. Quality brushes that are taken care of can last through multiple years of use. Cleaning your brushes is essential for a few reasons. If your brushes are pulling double duty applying multiple shades of makeup, washing them will remove the remnants of the previous color to allow for a clean and pure application of the next. Regular cleaning will also keep your bristles in good condition and prevent bacteria growth. Water and a mild soap or detergent will do the trick. Just be mindful to avoid hot water and harsh cleaners that will weaken your bristles.

Go Under Cover…Up That Is

From flowing sarongs to retro-inspired caftans, swimsuit cover-ups are an essential summertime fashion must-have. Dress it up, wrap it up, or go completely non-traditional this summer with Belk’s exciting assortment of beach-ready cover-ups.

Dresses

Make your cover-up work double duty with dress-inspired silhouettes. These beauties are stunning over your teeny bikini, while being totally appropriate when taking a break from the sun beams to catch a bite to eat. This year the trends have brought a fresh take on the well-loved jersey cover-ups, and has offered new modern styles that resemble your favorite T-shirts and tunics. These casual cover-ups paired with a chunky necklace and floppy straw hat will have you feeling like a fashion-savvy sun goddess in no time.

Wraps & Zips

Inspired by the ever flattering wrap dress and your comfy zippered robe, these cover-ups offer an easy access way to dress for the sun and sand. Rendered in a variety of fabrications from absorbent french terry to crisp woven cotton they keep you cool, dry, and effortlessly stylish from the pool to the beach.

Non-Traditional

If breaking the mold gets your fashion engines running, this summer’s trend is sure to have you firing on all cylinders. Fashionistas are throwing tradition to the wind and opting for more unexpected ways to cover-up and accessorize their swimsuits. Sport your chambray or lightweight button-up, tied into a darling bow of course, or slip into some short denim shorts or a fun skirt, topped with a trendy boxy cropped tee. Still not revved up? Look to the season’s biggest must-have, the maxi skirt. A sheer tank, luxe gold tone jewelry and an exotic printed skirt exudes the ultimate in laid-back resort style.

Fashion Watches to Keep You On Time and On Trend in 2012

I remember wearing a watch when I was a little girl. It was such a convenient and stylish way for me to keep time, and at that time, cell phones did not exist. Now that we live in the digital age, you might be asking yourself why the watch trend is making such a huge comeback (assuming you knew that…). After all, who needs a watch, when your cell phone tells time so accurately, without having to be manually reset?


That’s like asking why one person needs an computer, a laptop, a smartphone and a tablet. Do you really NEED several different devices that all perform similar functions in different ways? Well, technically … no. But I think most avid tech fans would agree that these devices are not just about function. They’re about fashion, too.

And so it is with the classic chronograph. Just as it was true in the 90′s, so it is true today: fashion watches provide a 2-in-1 way to keep you on time and on trend. And in the way of function, they’re especially helpful when you need to check the time without letting those around you know. So, without further ado, here are some of our favorite watch trends for 2012:

Borrowed From the Boys

These menswear styles are big, bold and beautiful. Gold, silver, bronze and rose gold cases are studded with bling and attached to linked metal bands. This look is not for the faint of heart. It’s fearless and powerful with an edginess that might make the man in your life a little nervous. Best of all, it’s borrowed — from him! Imitation is the sincerest form of flattery…

Color

Modern meets retro glam in glittery gold and silver cases on silicone rubber bands in red, blue, yellow, olive green or even tie-dye. Going for a sporty look? Neon-colored, plastic digital watches will practically carry you to the finish line. This watch trend fits right into our “Bright Now” style statements for Spring.

Lady Like

The dainty damsel-in-distress, is, perhaps, most in need of a wrist watch. You might be able to latch a smartphone on your belt during the day, but it’s not going to fit into your cocktail dress or evening gown. A lady like watch will give you just the right amount of sparkle, without overdoing it. Smaller round-faced designs come in gold, silver and even black leather for a slightly more casual feel.

Mixed Materials

Put a diamond case on a black plastic band for a truly unexpected look. And when we say unexpected, we mean it in a good way. Other watches in this niche include: stainless steel on leopard-print fabric, rose gold on tortoise shell, and the classic — gold on silver.

What about you? Do you like big and bold, or are you a less-is-more gal? Which of these 4 watch trends is your favorite?

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